Maximising your marketing dollars | Presented by The Marketing Room
THE MARKETING ROOM
The Marketing Room provides businesses with an in-house but outsourced Marketing resource on a part-time basis. We are an independent marketing consultancy dedicated to providing organisations with access to top-tier marketing talent tailored to their needs and budget. With teams in Australia, Singapore, the US, UK, and New Zealand, we are proud to be recognised as the globe’s leading dedicated marketing consultancy.
EMILY WATSON, Business Director (Victoria)
Leveraging over 15 years of marketing insight, Emily’s expertise now extends powerfully into business development and professional partnerships, dedicated to ensuring businesses genuinely succeed. Emily’s biggest frustration? Seeing companies pour money into marketing that simply doesn’t work. She’s on a mission to change that, passionately guiding clients and drawing on her experience with companies such as Stockland, Satterley, Woodward, and Stonebank, to understand how marketing should function, leading to real growth and preventing costly missteps.
WORKSHOP
In our “Maximising your marketing dollars” workshop we'll challenge your thinking about marketing, equip you with practical strategies, and help you make informed decisions about where to invest your marketing budget for maximum impact.
Workshop goals:
Demystify marketing spend for SMEs in 2025/26
Identify high-impact vs. low-impact marketing activities
Understand key marketing trends shaping 2025/26
Develop a framework for smart budget allocation
Equip you with actionable tips for optimising your marketing ROI
This workshop is for you if:
You're a business owner or decision-maker looking to make smarter marketing investments
You're feeling unsure where to focus your marketing budget for maximum impact
You want to understand the latest marketing trends relevant to Australian SMEs
You're ready to challenge your current marketing spend and identify areas for improvement
You're looking for actionable strategies to boost your marketing ROI
You want to avoid common marketing budget pitfalls that can waste your hard-earned money